Dashboard · E-commerce
Promora
Promotion management with margin, COGS and markup per campaign, a shareable calendar and Shopify integration.
- React
- Shopify API
- Firebase
- Margin & COGS
Gildson Soares · E-commerce · CRO · Performance · Recife, Brazil
I turn data into conversion and ideas into live products.
I lead performance and ship products.
E-commerce and marketplace specialist for 8 years. I combine CRO, data and AI to find where your store is losing sales, then build the tool that fixes it: from diagnosis to a live link.
Performance Team Leader at Gummy Original's e-commerce (Grupo Nutrin). Before that: conversion, product and performance at Grupo Tupan, plus an agency I founded in 2018. I analyze the data and I also build the tool.
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moves 0
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0years
in digital marketing and e-commerce, from agency work to the performance team of a growing brand.
0products
in production and detailed here: a CRO lab, an app, a landing page, an e-commerce dashboard and a management system.
0promotions
in a row: from Conversion Analyst to Performance Team Leader in 7 months at Gummy, and to mid-level at Grupo Tupan.
Worked at Gummy OriginalGrupo NutrinGrupo TupanVolkswagen do BrasilRiba Agência
Projects in production
Dashboard · E-commerce
Landing page · Conversion
Pulso LP
Pulso's sales page told through scrolling: from the pain of an overflowing WhatsApp to the right plan, with a calculator and real testimonials.
- Scrollytelling
- CRO
- Plan calculator
- Mobile-first
App SaaS · PWA
Pulso
Workouts, diet and check-ins for every client in one app, with an AI that shows the trainer who needs attention today.
- Next.js
- TypeScript
- Supabase
- PWA
- AI
CRO · A/B Testing
CRO Lab
The lab where every idea becomes a hypothesis, an A/B test and a decision backed by statistical confidence, with opportunities read straight from the store funnel.
- A/B tests
- Shopify
- Clarity
- Statistics
Management system · Social project
Equipe Ruas
Attendance, stripes and belts for a Jiu-Jitsu social project, with a 3D figure, PDF certificates and spreadsheet sync.
- three.js
- PWA + Push
- Google Sheets
What I solve
Wherever your store is losing sales, I show it and fix it.
01
Conversion diagnosis (CRO)
I read funnels, heatmaps and session recordings (Clarity, GA4) to find where sales slip away, and prioritize what to test first.
02
Dashboards that drive decisions
Performance, margin and campaign dashboards connected to your operation (Shopify, Nuvemshop, GA4). Fewer loose spreadsheets, more answers.
03
Landing pages and AI-built tools
From prototype to live link: sales pages that tell a story and custom internal systems, built with AI in the process.
04
E-commerce and marketplace
Online merchandising, pricing and gross margin, seen through the eyes of someone leading performance for a growing brand.
Skills
Business, data and product in one person.
Performance & CRO
From click to margin
Funnels, A/B tests, Clarity and GA4, online merchandising and gross margin analysis per campaign.
Data
Dashboards that drive decisions
Dashboards, data analysis (Google and Meta certification) and Python for everyday automation.
AI & Product
Ideas live, fast
Generative AI in the workflow, clickable prototypes and products shipped with React, Next.js, Supabase and Vercel.
Leadership
Team and client
I lead an e-commerce performance team and founded an agency. Communication and public speaking as work tools.
MarketingUNIFG · 2017–2019
Digital Marketing specializationRock University · 2019–2021
Professional EnglishUniversity of Pernambuco · 2023–2025
How I work
You see it working before investing heavily.
week 1
Diagnosis
One conversation and your numbers. I come out with the bottleneck identified and a list of what to tackle first.
prototype
Clickable prototype
You click, test it on your phone and give feedback before the final version. Changing a prototype is cheap.
launch
Live
Published, fast on mobile and on your own domain. No need to call me to edit the basics.
ongoing
Measure and iterate
Heatmaps, funnels and A/B tests. What doesn't move the number goes; what works gets more room.
Your project is next.
Tell me about your project
Career
From intern to performance leader.
currentMar 2025 — today
Performance Team Leader
Gummy Original · Grupo Nutrin. I lead the brand's e-commerce performance.
2024 — 20257 months
Conversion Analyst
Gummy Original. E-commerce CRO and conversion, the foundation for the promotion to leader.
since 2018founder
Founding Director
Riba Agência. Digital marketing strategy to drive engagement and growth.
2022 — 20242 years 8 months
Performance, Product and CRM
Grupo Tupan. Mid-level Performance Analyst, Junior Product Analyst and Junior Customer Relationship Management.
20219 months
Digital Marketing Assistant
Faculdade Vale do Pajeú.
2018 — 2019internships
Volkswagen do Brasil and Colégio Cognitivo
Co-op media, TV, radio, social media, ads, internal marketing, design and video.
The full résumé.
Download PDF
People I've worked with
What they say about the work.
Your session report
I measure everything. Including this visit.
Data in hand, fast decisions.
The numbers below are real, from your visit here. The next metric is up to you: conversation started.
The numbers below are real, from your visit here. If it fits your role, the next step is a conversation.
● live session
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Gildson SoaresE-commerce, CRO and AI · Recife, Brazil